EA CEO: PC Is Fastest Growing Platform

Electronic Arts CEO John Riccitiello said in a recent interview that the PC is the platform with the fastest-growing software revenues in all of gaming.

“Just five years ago, people said that the PC game business was in a radical state of decline because NPD said it was down 10%, 20%, 30% year in and year out,” Riccitiello¬†told CNBC. “The fastest growing platform for video games today is the PC, but it’s growing through subscription, through microtransactions, through downloads.”

That the ever-changing PC platform looks better than the stagnant end of a console generation should come as no surprise, but Riccitiello is also quick to point out that digital sales overall — a category in which the PC has a clear advantage, and which are not tracked by industry analysis firm NPD — are experiencing massive growth. EA is seeing 40 percent more sales year-over-year in its digital business, to the tune of $1.2 billion in purely digital sales in its last fiscal year.

What about Star Wars: The Old Republic? The last official news, from back in May, was a 400,000 drop in active subscribers even after EA gave out a free month to a large chunk of its playerbase. Without making any hard announcements about the game’s future, Riccitiello sung the praises of free-to-play gaming before saying, “We’ve begun to work with different models to bring more users into the game.” Reading between those lines isn’t too hard.

[via CNBC]

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